If you want to get people's attention in 2023, making a YouTube channel is a great idea. It helps you connect with people who really like what you do, and also people who might become your customers.
• 89% of small businesses use a combination of paid ads and organic content on YouTube. 1
• 85% of viewers turn to YouTube for fresh content. 2
• 70% of viewers say YouTube makes them more aware of new businesses. 3
YouTube is a good way to talk to people who might want to buy things from you.
Here are 20 tips to make your business bigger with YouTube:
1. Make Videos About One Thing
To do well on YouTube, it's important to make videos about something that a specific group of people like. Avoid talking about everything, talk about things that your audience cares about. Learn about what they want and like, so you can make videos that help them with their problems or interests.
• Let’s say you're selling exercise equipment. You can make videos about how to do different exercises and tips for staying healthy.
This focused approach shows that you know a lot about the topic and brings in people who want to know more about it.
The trick is to find what makes your group special and make videos about that. This way, you'll attract interested people to what you're selling. This can help you build a community of viewers who might become loyal customers.
2. Add a Likable Person to your channel
On YouTube, it's important to connect with your potential customers.
People connect with people, not with brands.
Think about putting a relatable person in the spotlight on your channel. As a business owner, you can build a personal brand and also promote your business.
For example,
• Alex Hormozi boosts his investment company, Acquisition.com
• Neil Patel drives his marketing business, npdigital.com
Or you could pick someone to represent your brand and have them host your YouTube videos. Good examples of this are companies like HubSpot and Shopify, which do this well.
When you add a personal touch, it creates a human connection with your viewers.
This connection builds trust with the person they see. Which makes it easier for them to like your business.
3. Make Short Videos to Reach More People
Apart from longer videos, think about making "Shorts" for your YouTube plan. Shorts are really quick and interesting videos, usually less than a minute long. They're meant to grab attention fast and are shown prominently on the Shorts section of YouTube.
These short, snappy videos are great to get more people interested, especially those who don't focus on things for too long or just scroll through stuff.
Use Shorts to show quick tips, fun behind-the-scenes moments, quick looks at new stuff, or even funny bits related to your business or field. Shorts are good for showing how things work visually. By using Shorts to attract a wider audience, you can get people curious and make them watch your longer videos or visit your business website.
4. Do Long Videos for In-Depth Info:
While Shorts are good for quick stuff, long videos have their own benefits. These videos are usually 10 minutes or longer and let you really dig into your topics. Long videos let you give more detailed info, insights, and discussions. This can help people see you as an expert and trust you more.
Think about making tutorials, detailed reviews, real-world examples, or even videos where you show your business in action. Long videos are not just for people who want lots of info, they also help you get recommended more by YouTube. This can get your videos in front of more people and build a group of fans who really like what you share.
5. Use Podcasts for Deep Talks:
Podcasts are a popular way people enjoy content, and adding them to your YouTube plan is a cool way to connect with your audience. Make videos that are like podcasts where you talk about trends, debate different things in your field, chat with experts, or share your own ideas. This format lets you have deeper conversations and connect with viewers on a personal level.
Get your viewers talking by discussing interesting topics or having guests with different viewpoints. Podcast-style videos can make people feel like they're part of a community and they can leave comments and join discussions. By having meaningful conversations on your channel, you can become a place where people come for smart talks and attract viewers who like to think and talk about stuff.
6. Go Live to Chat in Real-Time:
Live streaming is a fun way to connect with your audience right away. You can do things like launch new products, answer questions, show how things work, do live demos, or even teach something live. This makes your connection more direct, as viewers can ask questions, comment, and get quick answers from you.
When you go live, it feels real and authentic, making your connection with the audience stronger. Live streaming also gets people involved, so they ask questions and engage more. After the live stream is done, you can still use the video as a regular one to reach more people. Use live streaming smartly to build a good relationship, show new things, and give your audience special experiences.
7. Tutorial for your product or service:
Making simple and clear tutorials that show how great your product or service is can help on YouTube.
Instead of telling people to buy it, you're showing them how it can solve their problems.
This way, you're not trying to sell, but you're actually giving something useful.
Start by figuring out common problems your product or service solves. Make a step-by-step tutorial that shows how your product or service works and how to use it in real life. Use motion graphics, infographics, and real examples to help people understand.
Let's say you're selling skincare products. Your tutorial could talk about different skin types, show how to put on the product and so on.
You help people to see how your product fits into their lives. People will trust you more and think you know a lot about your industry.
Make sure the tutorial is interesting and easy to understand. Answer questions people often ask, and give tips for fixing problems. When you focus on teaching and helping people, you'll get more audience. This will make more people want to buy it and keep coming back.
8. Use the Same Brand Colors and Style:
It's important to use the same colors and style throughout your YouTube channel. This makes your channel look consistent and professional. Pick colors that match your brand and appeal to your intended viewers.
These colors should be in your channel header, video previews, and even in your videos. Keeping a consistent appearance helps people recognize your videos easily, making your brand look trustworthy and your channel look nice.
9. Use the Same Video Style in All Your Videos:
Keeping the same style in your videos gives your channel a polished and put-together look. Whether it's using effects, overlays, animations, or text, use the same visual elements in all your videos.
This helps make your content recognizable, so people can spot your videos quickly. A similar style also keeps viewers interested and watching, as they come to like and expect the familiar format.
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10. Put Your Brand Logo as Your Profile Picture:
Putting your brand logo as your profile picture helps make your channel look like it belongs to your brand and is professional. When people visit your channel, they'll link the logo with your brand and the content you make.
Make sure the logo is clear, easy to recognize, and fits well in the round profile picture space. This simple step helps more people know about your brand and trust it.
11. Create Eye-Catching Thumbnails:
Thumbnails are the first thing people see of your videos, so they need to stand out and match the video. Design thumbnails with interesting pictures, big text, and lively colors.
These things should show what's in the video and make people curious. A good thumbnail can make lots of people click on your video instead of others in search results or suggested videos.
12. Make Titles that People Want to Watch:
Titles are important for getting people interested and showing what your video is about. Make titles that are clear and exciting, so people know what to expect. Use words that people search for so they can find your videos easily, and also make the title interesting.
Mixing clear info with curiosity makes people want to click on your videos and watch what you have. Title is one of the main factor to hook the audience, so make them great and show the value of your video.
13. Keep Sharing Videos Regularly:
Consistency is really important on YouTube. When you upload videos on a regular schedule, people know when to expect new content from you. This makes them more likely to subscribe to your channel and come back for more videos.
Make a plan for when to post your videos that suits your viewers, so your channel stays active and people stay interested.
14. Talk with People in the Comments:
Responding to comments from viewers is a strong way to build a community and show that you care about what your audience thinks.
When you reply to comments, whether they're questions, feedback, or ideas, it shows that you're listening. This makes people feel like they're part of a conversation and more likely to leave comments on your videos.
15. Create Playlists for Easy Navigation:
Organize your videos into playlists based on specific themes or topics. Playlists make it easier for viewers to find the content they're interested in and encourage them to watch more of your videos in a single session.
Whether it's a series of related tutorials, product reviews, or behind-the-scenes insights, playlists enhance the viewer experience by providing a logical progression of content. This keeps viewers engaged longer and helps them discover more of your valuable content.
16. Engage with Viewers in the YouTube Community:
Use the YouTube Community tab to interact with your audience by posing poll questions related to your business or industry. This feature allows you to directly engage with your viewers and gather insights about their preferences, needs, and opinions.
By involving them in decisions, you're fostering a sense of community and showing that their input matters. This engagement can lead to more loyal followers and a deeper connection between your business and your audience.
17. Collaborate with Other Creators of Brands:
Collaborations are a powerful way to expand your reach and tap into new audiences.
Identify other YouTubers or brands that share a similar target audience but aren't direct competitors. Collaborative videos can take the form of joint tutorials, discussions, or even shared events.
By cross-promoting each other's content, you're introducing your channel to a fresh set of viewers who might be interested in your products or services.
18. Tease Your YouTube Videos on Other Social Media Platforms:
Leverage the reach of other social media platforms to create anticipation for your YouTube content. Tease upcoming videos, share behind-the-scenes glimpses, or highlight interesting moments to entice your followers to check out your YouTube channel.
Each platform has its own strengths, so tailor your content accordingly. This cross-promotion can drive traffic to your YouTube channel from your existing social media audience.
19. Link Your Blog Posts to Video Descriptions to Boost Your Site's Blog:
If you have a blog, use your YouTube videos to complement your written content. In your video descriptions, include links to relevant blog posts that provide extra information or context.
Similarly, embed your YouTube videos within your blog posts. This two-way linking enhances the user experience, provides a more comprehensive understanding of the topic, and boosts the visibility of both your blog and YouTube channel in search engines.
20. Ask for Feedback from Your Audience:
Show that you value your audience's opinions and insights by asking feedback. Encourage viewers to share their thoughts in the comments section or through the YouTube community.
• You can ask for example, how easily can they understand the content? Do they like the new style of Video Editing?
This not only makes viewers feel heard and appreciated, but it also provides you with valuable information for improving your content, products, or services. Addressing their suggestions and concerns fosters a sense of community and loyalty.
In the ever-changing world of 2023, YouTube is still a really important place for businesses to reach their followers, build trust, and grow.
If you follow these 20 tips, you can smartly make your brand do well. YouTube is the way to open up new opportunities for your business.
Sources:
1 Google/Ipsos, YouTube small business study, US, BR, DE, ID, IN, JP, 2020, n=1,572. 2
2 Google/Talk Shoppe, US, whyVideo post COVID-19 study, n=2,003, A18–64 general population video users, May 2020.
3 Google/Talk Shoppe, US, why video study, n=2000, ages 18-64, general population video users, February 2020.